They're comfortable, they're warm, and they make my feet really happy.
Contributor at Forbes, Allison Olmsted, explains the benefits of Surefoot Custom Ski Boots after she goes through the entire ski boot fitting process at Sur...
It doesn’t matter if you’re a hardcore skier with 100 days per year on the slopes or a beginner learning how to snowplow: Ski boots are the most essential p...
Unfortunately, some ski boot brands are also relying on cheaper, less reliable liners—with notable exceptions—which means stock liners can wear out well bef...
There’s been one name synonymous with comfortable ski boots for a very long time, and that’s Surefoot. The unfortunate reality is that ski boots are pretty ...
What does Surefoot do with new unused ski boot liners? Rather than just trying to find a recycling solution, Surefoot wanted to see if there was a way to gi...
There isn’t really a skier out there who I wouldn’t recommend these liners to. Whether you’re new to the sport, a longtime skier with foot issues, or a high...
Watch the full Bloomberg Businessweek interview with Surefoot Founder Bob Shay as he shares insights on custom orthotics, ski boot fitting technology, and t...
The entire process from start to finish takes between 60-90 minutes. The level of professionalism and technology that goes into this process is astonishing—...
The once-tiny, made-in-Utah business is now in 29 locations around the world, including the likes of Val d'Isère, Courchevel, Verbier, Sun Valley, Aspen, Wh...
Because they are a huge retailer, selling more ski boots than just about anyone else, they carry the best models for men and women from all the top brands, ...
I think a couple of the answers can be found out of a recent experience I had in a fitting for another sport — skiing. We were recently out in Colorado for ...
Aftermarket Insoles and Liners Are Worth It Hunt offered some blunt advice when it comes to a ski boot’s stock components: “The stock insoles that come in ...
Ski Racing’s independent feature highlights how Bob and Russ Shay built Surefoot from a small Park City shop into a worldwide leader in ski boot fit, emphas...
GearJunkie’s independent field test highlights the exceptional comfort and performance benefits of Surefoot’s custom liners and orthotics — reinforcing the ...
If you want to have a happy child, start with their feet. You would think that after teaching skiing for multiple decades, that I would have gotten this poi...
"You see other custom boots out there but with those, it's mostly just a heat-moldable liner. How many other companies have the experience of fitting 250 pe...